Pontin’s is due to spend £50million refurbishing its six holiday camps in a move upmarket designed to attract more holidaymakers. There will be a major switch this year from overseas holidays to UK holidays, due to the economic crisis and the weakening pound.
Ocean Parks, which owns Pontin’s, says the plans will create more than 2,000 jobs. Initially the existing entertainment, catering and bar facilities will be refurbished. Pontins is promising a ‘re-styled entertainment programme’ and a ’substantially enhanced food and beverage offer aimed at satisfying all tastes and budgets’.
Among the star performers this summer will be the singer Duncan James, previously with the boy band Blue, and entertainer Joe Pasquale.
Butlins has also made a move up-market in recent years. It will be opening the 200 room £20million Ocean spa hotel in Bognor Regis in the summer. The rooms offer flat screen TVs, leather sofas and rainfall showers
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